Bosch Rexroth SA’s first virtual Africa Sales Meeting an outstanding success

15 September 2021 saw Bosch Rexroth South Africa host its annual Africa Sales Meeting (ASM) virtually. The maiden virtual ASM brought sales personnel from Bosch Rexroth Botswana, Egypt, Ghana, Kenya, Morocco, Mozambique, Namibia, South Africa and Zambia together to plot the way for a successful 2022. The virtual platform hosted delegates from these countries with portfolios across the board that included from sales managers, sales engineers and external & internal sales personnel to senior repairs, service, installations, systems and production personnel.

The ASM is an annual opportunity for the Bosch Rexroth Africa sales force to network with one another and provide all business units with opportunities to formulate action plans that achieve sales targets. This year’s theme was ‘Walk the Talk’ – a philosophy in which the Bosch Rexroth Group firmly believes and has proved they do well, as is seen from recent developments since 2019.

“Reflecting on the previous two years and the challenges they brought, it is encouraging to have experienced and seen the great strides we have made by working together to change the company and ourselves,” says Bosch Rexroth Regional President Africa and CEO of the Bosch Rexroth South Africa Group of Companies, Tillmann Olsen. “From a rather traditional, presence- and paper-based organisation, we have steadily moved towards a flexible, digital company with an open mindset and good collaboration. These changes are really motivational.”

Walking the talk is not lip service

Tillmann adds that personnel have been ‘walking the talk’ for some time already, which is seen by all branches enacting the Group’s slogan – ‘Move now, drive tomorrow, shape Africa’. “This is not something we invented because it sounds great,” he emphasises. “We live it and it is extremely rewarding. This is another example of where we ‘walk the talk’ – the collaboration between Group Companies has never been better, and it is more successful and fun working together.”

The aim of the ASM 2021 was to motivate all sales personnel to finish the year on a high note, and to continually push for additional 2022 sales. To facilitate this collaboration, Tillmann presented the Bosch Rexroth worldwide and Bosch Rexroth Africa results for the previous year. Other presentations included a Business Intelligence Dashboard Overview, Group Training, Proximity to Customers, and the Africa Distribution Footprint. Breakout sessions covered Hose Containers/Site Workshops, IoT Connected Mines, and included presentations by Hytec Fluid Technology (HFT) and Tectra Automation.

“The spirit of all our staff really is making the difference,” Tillmann says. “We don’t let ourselves, and especially our customers, down, but rise to the occasion instead. A special thanks goes to our sales teams that keep on pushing without getting deterred by circumstances. This is a fantastic achievement and management has a lot of respect for this kind of performance.”

Managing Covid restrictions

“The way all of us tackled COVID-19 is exemplary,” Tillmann says. “Everyone understood the challenge of keeping one another safe while focusing on our customers and delivering products and services without fail. This wasn’t done by applying pressure and control. By aligning ourselves with each other and taking respective responsibility for our roles, we met each challenge head-on. This is both a huge individual and collective achievement.”

All work and no play would make for a rather intense day, and late afternoon entertainment by renowned mentalist and magician Larry Soffer kept delegates enthralled for the last hour of the virtual meeting.

Gillian Allin, Group Marketing Manager added: “It was an exceptional experience having ASM 2021 online. The digital journey was fast forwarded and the virtual interaction was brilliant.”

“From a rather traditional, presence- and paper-based organisation, we have steadily moved towards a flexible, digital company with an open mindset and good collaboration. These changes are really motivational.” – Tillmann Olsen, Bosch Rexroth South Africa Group of Companies CEO.

The virtual ASM 2021 was hosted by Liz Strydom, Daphne Joubert, Charmaine Luckhoff, Travis Smith, Kane Herbert and Jonathan Freislich in a fun and enthusiastic manner, while ensuring all delegates had constant access to all presentations and discussions.

Moving so that ‘You Win’

‘We Move, You Win’. Bosch Rexroth SA companies and its branches who are exceptional performers, excellent achievers, ingenious innovators and which show entrepreneurial flair, are recognised at the ASM through dedicated awards.

This years winners are:

Exceptional Customer Service Award

Hytec Cape Town


Outstanding Entrepreneurial Spirit Award

Tectra Automation – Durban


Sales Excellence Award

Hytec Fluid Technology


Sales Innovation Award

Hydraulic & Automation Warehouse, Johannesburg


Sales Collaboration Award

Hytec Fluid Technology and Bosch Rexroth Africa Development

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